2024
Inner Peak
Initial feedback from users indicated a drop off in users tracking their mood. After conducting user research we decided to implement a new mood tracker flow that felt less cluttered and included custom questions the user could use to check in with themselves over-time.
Problem
Initial feedback from users indicated a drop off in users tracking their mood. After conducting user research we decided to implement a new mood tracker flow that felt less cluttered and included custom questions the user could use to check in with themselves over-time.
Project goals
1.
Improve Conversion & Engagement: Redesign key app flows to make onboarding, discovery, and daily engagement more intuitive and motivating.
2.
Enhance Visual Design: Elevate the look and feel of the app to better resonate with high school students while staying true to Inner Peak’s calming, trustworthy brand identity.
3.
Strengthen Brand Consistency: Ensure all visual touchpoints—from the mobile app to sales decks—communicate a unified story of support, growth, and accessibility.
Before & After
Results
Increased conversion rate from 8% to 12% through improved UX and feature clarity.
Created a more emotionally engaging and seamless user journey that promotes daily use and long-term retention.
Delivered a refreshed, cohesive brand experience across both product and marketing materials.
